The Kiyan Prince Foundation: #longlivetheprince

The Kiyan Prince Foundation, a not-for-profit-organisation, launched a campaign in the UK to help young people recognise that the foundation could help them seek the right path in life and raise enough money to open a permanent facility.

Summary

This campaign changed the way we engage young people about the subject of knife crime. Kiyan's story mobilised a coalition of partners who helped us reach a marginalised age group with a message of hope, while providing the foundation with a financial...

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