This paper explains why re-imagining the core product, connecting with today’s reader, holding editors accountable for circulation performance, and borrowing lessons from internet entrepreneurs are the crucial elements to reverse print newspapers' fortunes in face of the technological and other challenges they now face.
The Keys to Reviving the Print Newspaper
Robert S. Cauthorn
Looking across the curious landscape of modern
newspapers, you cannot escape the notion that what we are witnessing is nothing
less than an all-singing, alldancing apocalypse.