The Keys to Reviving the Print Newspaper

Robert S. Cauthorn

This paper explains why re-imagining the core product, connecting with today’s reader, holding editors accountable for circulation performance, and borrowing lessons from internet entrepreneurs are the crucial elements to reverse print newspapers' fortunes in face of the technological and other challenges they now face.

The Keys to Reviving the Print Newspaper

 

Robert S. Cauthorn

Looking across the curious landscape of modern newspapers, you cannot escape the notion that what we are witnessing is nothing less than an all-singing, alldancing apocalypse.

Readership, the engine that powers everything, has been falling for 25 years. The ugly fact is that with each new day our readers open our newspapers, and they find another reason to want us less.

Strangely, though, newspapers are an industry in cheerful decline. The perfume woven through the stench of doom is that many...

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