The Joshua Ribera Foundation: Depzman - Life Cut Short

The Joshua Ribera Foundation, a non-profit, launched Life Cut Short in partnership with music channel SBTV to share the story of grime rapper Joshua Ribera AKA Depzman, who was stabbed to death in 2013, and combat knife crime in the UK through education.

Campaign video: The Joshua Ribera Foundation – Depzman – Life Cut Short

Selected creative: The Joshua Ribera Foundation – Depzman – Life Cut Short

Credits

Media Agency: McCann London Account Manager: Ro Lalli Business Director: Tom Oliver Chief Creative Officer: Laurence Thomson / Rob Doubal Creative Director: James Crosby / William Cottam Creative: Elliot Lee / Rory Peyton-Jones Marketing Executive: Clementine Cuthbertson Planner: Joy Molan Project Director: Hannah Graff Project Manager: Georgia Wettenhall Strategy Director:JJ Bender...

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