The IPA TouchPoints initiative - Its effects on the market place and its future plans

Lynne Robinson

The IPA TouchPoints Initiative was the world's first, industry, consumer-centric, multi-media database.

The IPA TouchPoints initiative – Its effects on the market place and its future plans

Lynne RobinsonIPA, United Kingdom

INTRODUCTION

The IPA TouchPoints Initiative was the world's first, industry, consumer- centric, multi-media database. Since its...

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