The IPA Awards, 30 years young

David Golding, the Convenor of the Judges for the 30th IPA Effectiveness Awards, argues that all the major trends of the last three decades of advertising can be found in the winning IPA campaigns of 2010, but these new campaigns benefit from the new opportunities given by social media and the increasing ability to track consumer behaviour.

The IPA Awards, 30 years young

By David Golding

Founding Partner, Adam & Eve Convenor of Judges 2010

What a huge honour and responsibility it is to be Convenor of the Judges in the year the IPA Effectiveness Awards celebrate their 30th birthday. That's a significant milestone for a rather significant set of awards. The founding fathers set out with a very simple manifesto: ‘advertising works and we're going to prove it'. And over the three decades that followed, that manifesto has been more than lived up to.

The Awards have become fully established as a leading global symbol of...

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