The Internet: Out of the Ashes

This article traces the history of the web from 1995 to the present time and makes predictions about its future.

E-Business

The Internet: Out of the Ashes

Michael Kubin, Evaliant Media Resources

The web is the most life-changing invention since television. Exaggeration? Not really.

In the past few years the internet has soared in usage, is available in well over half of US households, and is still growing rapidly. The web has caused major changes in the way we receive information, in how we entertain ourselves, in how we communicate, in how we shop.It fomented a speculative bubble of enormous proportions and survived and continues to thrive, well after the bubble burst. But in spite of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands