The internet as integrator

David Aaker

The internet is continuing to grow as a powerful medium, both in user numbers, the time they spend on it, and their involvement with it.

The internet as integrator

Fast brandbuilding in slowgrowth markets

David A. AakerProphet Brand Strategy

Looking at the smouldering ruin that was digital mania, it is tempting to conclude that the internet was overrated and oversold, and that its appropriate...

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