The Internet: A Marketer's Most Powerful Tool

Claims that the Internet has become a vital tool for global and other marketing. A table lists, under various subheads, the value of the Internet to the marketer, keys to success, do's and donts, and how to measure results.

The Internet: A Marketer’s Most Powerful Tool

Robin Webster, ANA

Five years ago, I joined ANA and among my list of job responsibilities was one special assignment: to guide the development of interactive advertising and marketing.

Back in 1994, ANA...