The interaction between media, technology and youth

This paper reflects the “new” relationship the young people of Latin America from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to the Internet are establishing through this medium.

The interaction between media, technology and youth

Nora de D'AlessioIROL and IROL Americas, Argentina

INTRODUCTION

An analysis of the world of young people who are connecting to the Web today brings a new perspective for all that wish and need to communicate with this segment of the population.

Across the world, as well as in the Latin American countries, the characterization of young people by attitudes and behavior is expanding over new age categories and is now reaching even those nearing 30 years of age (if they remain childless). Therefore, these “new young”, particularly those who have Internet access...

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