The integration power of the intelligent banner advertising network and survey research
Bojan Korenini, Vasja Vehovar and Zenel Batagelj
Web surveys are no longer inexpensive today, particularly due to the complicated recruitment process and increased need for incentives.
The Integration Power of the Intelligent Banner Advertising
Network and Survey Research
Zenel BatageljCATIBojan KoreniniCATI
andVasja VehovarUniversity of Ljubljana, Slovenia
INTRODUCTION
In
general, it is increasingly difficult to obtain respondent cooperation...
