The integration power of the intelligent banner advertising network and survey research

Web surveys are no longer inexpensive today, particularly due to the complicated recruitment process and increased need for incentives.

The Integration Power of the Intelligent Banner Advertising Network and Survey Research

Zenel BatageljCATIBojan KoreniniCATI andVasja VehovarUniversity of Ljubljana, Slovenia

INTRODUCTION

In general, it is increasingly difficult to obtain respondent cooperation...