The integration between the internet community and the internet panel

Leandor Kenski and Zilda Knoploch

The paper describes the work that has been carried out to test a set of existing marketing research methodologies applied to the internet environment.

The integration between the internet community and the internet panel

A Brazilian case

Zilda KnoplochEnfoque Pesquisa e Consultoria de Marketing Ltda and Leandro KenskiIvox.com.br

INTRODUCTION

The use of internet in Brazil has quickly expanding in the last...

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