The Insights Family 2024 Forecast

Discusses ten trends that will affect marketing in the adolescent space in 2024.
  • Kids are taking more interest in the world around them and becoming more conscious consumers as 63% of 6–9 year olds find equality important and 64% of younger teens place an importance on representation.
  • Niche interests are overtaking mainstream in 2024, particularly anime, with 46% of tweens globally watching anime.
  • Influence credibility rose by 39% globally, surpassing advertising as the most trusted mode of promotion among young audiences, and 2024 will see an increase in influencer-owned brands as influencers establish themselves as independent from big brands....

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Bray Leino

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