The insight story - an in-depth understanding of interpretation of insight among clients and marketing research professionals

Suresh Ramalingam and Aruni Ghosh

The article attempts to define and understand the meaning of `insight’, and what expectations it arouses, in the context of market research.

The insight story – an in-depth understanding of interpretation of insight among clients and marketing research professionals

Suresh RamalingamNielsen Consumer Research, Asia Pacific, India, Middle East, Africa

Aruni GhoshThe Nielsen Company, United...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today