The Influenced: Social Media, Search and the Interplay of Consideration and Consumption
DAWN OF A NEW DAY
Everywhere you look, traditional forms of advertising are under siege. DVRs, the Internet, the demise of newspapers – and now the rise of social media and platforms such as Facebook and Twitter- all pose significant threats to the health and success of advertising. Advertisers have relied on a tried and true mix of one part scale and volume and one part mass delivery. Whether launching a new product, or simply aiming to remain top of mind, the best means for achieving...