The influence of message format on the effectiveness of print advertisements for tourism destinations

In a context of overabundant ads and saturated consumers, message format is crucial in developing effective advertising campaigns.

The influence of message format on the effectiveness of print advertisements for tourism destinations

Alain DecropUniversity of Namur (FUNDP) CeRCLe (Centre for Research on Consumption and Leisure)

INTRODUCTION AND PROBLEM DEFINITION

Designing the message...

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