The Influence of Media on Advertising Effectiveness
A Comparison of Internet, Posters and Radio
Herbjørn Nysveen and Einar BreivikNorwegian School of Economics and Business Administration
INTRODUCTION
Research on the comparative effects of...
The influence of media on advertising effectiveness a comparison of internet, posters and radio
This study compares the effectiveness of internet advertisements (pop-ups), print advertisements (posters) and radio advertisements for an airline ticket and for a weekend stay at a hotel.
