The Influence of Media on Advertising Effectiveness
A Comparison of Internet, Posters and Radio
Herbjørn Nysveen and Einar BreivikNorwegian School of Economics and Business Administration
INTRODUCTION
Research on the comparative effects of...
Herbjørn Nysveen and Einar BreivikNorwegian School of Economics and Business Administration
INTRODUCTION
Research on the comparative effects of...