The Influence of Consumer Self-Disclosure on Web Sites on Advertising Response
Seunghee Im, Doo-Hee Lee, Charles R. Taylor and Catherine D'Orazio
This article assesses the consequences of consumer self-disclosure by examining the disclosure-liking effect in the context of advertising.
The Influence of Consumer Self-Disclosure on Web Sites on Advertising Response
Seunghee ImJeonju University
Doo-Hee LeeKorea University
Charles R. Taylor and Catherine D'OrazioVillanova University
In conjunction with the advent of a paradigm emphasizing...