The inevitable news

The Colombia Journalism Review, a magazine, launched a campaign in the US to create a commitment that outlines new practices for gun violence journalism.

Objectives

The Columbia Journalism Review's objective in creating The Inevitable News was to use their platform as one of the most trusted names in journalism to create meaningful change to gun violence reporting. By changing the way journalists approach stories on gun violence, CJR felt they could alter the public discourse around guns in the United States and begin to attempt to create more positive narratives that will hopefully make communities safer from said violence.

Summary of the work

Journalism's approach to gun violence has continued to fall short, with mindlessly written routine stories that see shootings as a "one-size-fits-all"...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands