The In-Store “Audience”
Herb SorensenTNS Sorensen
INTRODUCTION
With shoppers spending an estimated quadrillion seconds in stores around the world each year, thinking of these exposures as a potential “audience” for advertising seems...
The In-Store “Audience”
The in-store audience is only superficially similar to other audiences because the dominant purpose of this “audience” is specifically to make immediate purchases.
