The importance of media and marketing in the new EV landscape

As electric vehicles are increasingly phased into the automotive industry, normalizing their usage, as well as adopting them into mainstream marketing, will be a challenge for advertisers.

This article is part of the July 2022 WARC Spotlight US series, “Consumers drive automotive toward change.” Read more

The electrification of the automotive industry is a massive disrupter – not just for the auto world, but for society as well. According...