The importance of building community in the metaverse for brands to succeed

Eric Jacobs

The metaverse is a second fundamental shift in how people engage with the Internet.

The simplest way to convey the importance of community in the metaverse is to consider the evolving ways we have used the internet since its inception.

The evolution of consumer hardware and software technology continually shapes the way we engage with the internet. Our devices have become smaller and more powerful, allowing us to log on, interact and share our experiences in real time.

As a result, we are spending increasing amounts of time online. Research from GWIreveals that the typical global internet user now spends almost seven hours per day using the internet across all devices....

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