The Importance Of Advertising And Branding In Digital Media

Christopher M. Schroeder

The author discusses the future of advertising and the Internet based on two theses. The first is that syndication, e-commerce and subscriptions will grow as alternative revenue streams for content providers.

The Importance of Advertising and Branding in Digital Media

The Internet is the fastest growing form of media – and that growth will continue

Christopher M. Schroeder Washingtonpost.Newsweek Interactive.

George Marshall used to say that things are...

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