The Importance Of Advertising And Branding In Digital Media

The author discusses the future of advertising and the Internet based on two theses. The first is that syndication, e-commerce and subscriptions will grow as alternative revenue streams for content providers.

The Importance of Advertising and Branding in Digital Media

The Internet is the fastest growing form of media – and that growth will continue

Christopher M. Schroeder Washingtonpost.Newsweek Interactive.

George Marshall used to say that things are...