The Importance of Advertising and Branding in Digital Media
The Internet is the fastest growing form of media and that growth will continue
Christopher M. Schroeder Washingtonpost.Newsweek Interactive.
George Marshall used to say that things are rarely as good or as bad as they first appear a maxim that nicely captures the state of the Internet today.
In the middle of a torrential storm in the digital media industry, many are ready to declare that advertising on the web is dead. From the industry's mammoth media machines to small town newspapers, a nagging question hovers over the...