The Importance Of Advertising And Branding In Digital Media

The author discusses the future of advertising and the Internet based on two theses. The first is that syndication, e-commerce and subscriptions will grow as alternative revenue streams for content providers.

The Importance of Advertising and Branding in Digital Media

The Internet is the fastest growing form of media – and that growth will continue

Christopher M. Schroeder Washingtonpost.Newsweek Interactive.

George Marshall used to say that things are rarely as good or as bad as they first appear – a maxim that nicely captures the state of the Internet today.

In the middle of a torrential storm in the digital media industry, many are ready to declare that advertising on the web is dead. From the industry's mammoth media machines to small town newspapers, a nagging question hovers over the...

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