The Impact of the Internet on Car Dealers' Operations and the Selling and Distribution of Cars

Car manufacturers in Europe and theU.S.are forcing their dealer networks to go online. Many of these e-schemes are the result of panic rather than careful planning, and are unsuited to the market.

The Impact of the Internet on Car Dealers' Operations and the Selling and Distribution of Cars

David Jamieson Maritz Research

 

INTRODUCTION

There is currently unprecedented attention being focussed on car retailing and distribution. Both in Europe...