The impact of the economic crisis - Towards a new consumers and market research model

Peter Cooper, Simon Patterson

We are in the midst of a economic crisis – the worst recession in 100 years and which may rival The Great Depression of the 1930s.

The impact of the economic crisis – Towards a new consumers and market research model

Peter Cooper and Simon PattersonCRAM International, United Kingdom

INTRODUCTION

This paper is based upon ongoing qualitative and quantitative research, meta-analyses of published findings, semiotic analyses of media coverage, reviews of the literature, and discussions with psychologists dealing with symptoms. The psychological impacts of the Economic Crisis on mental health and social wellbeing were first discussed at the Annual Conference of the British Psychological Society in April 2009 (Cooper, 2009).

The purpose here is to explore the impacts of the Crisis on market...

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