The impact of technology on integrated marketing

John Wood, managing director of Beechwood, describes the slow beginnings of integrated marketing communications in the 80s, and the dramatic impact that advances in technology and on-line availability brought in the 90s.

The Impact Of Technology On Integrated Marketing

John Wood Beechwood

This article summarises some of the issues affecting the ability of marketers to deliver integrated communications programmes before the advent of the online...

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