The impact of research.com; New communities and new opportunities
Anyvonne Carnot, Clive Nancarrow and Martin Oxley
The authors first of all examine the likely impact of Internet based research on business, public sector and academic communities outside of the marketing research sphere.
The Impact of Research.com: New Communities and New
Opportunities
Martin Oxley
andAnyvonne Carnot
NFO Consumer Europe
andClive Nancarrow
Bristol Business School, UWE
INTRODUCTION
We first of all examined the recent literature on issues
relevant to Internet...
