The impact of research.com; New communities and new opportunities

The authors first of all examine the likely impact of Internet based research on business, public sector and academic communities outside of the marketing research sphere.

The Impact of Research.com: New Communities and New Opportunities

Martin Oxley andAnyvonne Carnot NFO Consumer Europe andClive Nancarrow  Bristol Business School, UWE

INTRODUCTION

We first of all examined the recent literature on issues relevant to Internet...