The impact of new technology on consumer behaviour

Jean-Paul Edwards, head of media futures at Manning Gootlieb OMD, describes four key trends that influence how new technologies are developing.

The Impact Of New Technology On Consumer Behaviour

Jean-Paul Edwards Manning Gottlieb OMD

Over the past few years a mass of new technology has been launched that would have seemed like science fiction only a few decades ago. The videophone is finally...

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