The impact of low birth rates towards the life stage segmentation model in CRM

Andy Kung, Mayer Lam and Ivy Cheung

The Life Stage segmentation model has been widely used in the area of analytical CRM and target marketing.

The Impact of Low Birth Rates Towards the Life Stage Segmentation Model in CRM

Andy KungHong Kong Disneyland, Hong Kong SAR

Ivy CheungSynovate, Hong Kong SAR

Mayer LamSynovate Hong Kong SAR

INTRODUCTION

Customer Relationship Management (CRM) is about building...

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