The impact of low birth rates towards the life stage segmentation model in CRM

The Life Stage segmentation model has been widely used in the area of analytical CRM and target marketing.

The Impact of Low Birth Rates Towards the Life Stage Segmentation Model in CRM

Andy KungHong Kong Disneyland, Hong Kong SAR

Ivy CheungSynovate, Hong Kong SAR

Mayer LamSynovate Hong Kong SAR

INTRODUCTION

Customer Relationship Management (CRM) is about building customer loyalty, providing one-stop shop products/services and capturing more wallet share from the existing customers by regular cross selling and up selling.

In the past few years, CRM has developed from a concept / experimental stage to a mature stage where CRM applications and executions can be found in many different industries ranging from the servicing industries (such...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands