The impact of cultural change on brand marketing

In this article, based on a speech to the Business of Marketing Strategy Conference in April 2004, Cheryl Swanson, co-founder of Toniq, describes the evolving visual landscapes of the last 40 years and explains why and how visual positioning (affecting the shape, form and colour of a brand) will be crucial to success in the future.

The Impact Of Cultural Change On Brand Marketing

Cheryl Swanson Toniq

Brands are primarily experienced visually, yet it has only been in the past decade, or less, that the  visual brand presence has been created ina strategic and holistic...

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