The impact of consolidation on the research industry

Michael Mitrano

This paper examines changes in ownership concentration in the research industry, using market share as a metric.

The Impact Of Consolidation On The Research Industry

Michael MitranoTransition Strategies Corporation

In this paper, I will describe the ownership structure of the research industry, both globally and in several major markets. We will look at how that structure has shifted over time and how companies have taken different approaches as they make investments in the future of their businesses.

An Approach to the Information

Before beginning with some data, I would like to define what I mean by consolidation. The Congress programme notes correctly that 'The Market Research industry structure has been reshaped considerably by new entrants, take-overs...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands