Empirical Examination

A detailed and critical examination of 'audience appreciation' and current demands for its extension (notably ITC's `The Reactive Viewer' by Barrie Gunter and Mallory Wober, 1992; Peter Menneer's article in Admap on `Audience Appreciation, June 1987; and Hugh Johnson's article on the same subject in Admap, October 1992).

Never mind the width, feel the quality: appreciating TV audience reactions

William Phillips

Once upon a time broadcasters were conscientious public servants who wanted to know how much listeners and viewers appreciated their work. Then came commercial...

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