A detailed and critical examination of 'audience appreciation' and current demands for its extension (notably ITC's `The Reactive Viewer' by Barrie Gunter and Mallory Wober, 1992; Peter Menneer's article in Admap on `Audience Appreciation, June 1987; and Hugh Johnson's article on the same subject in Admap, October 1992).
Never mind the width, feel the quality:
appreciating TV audience reactions
William Phillips
Once upon a time broadcasters were conscientious public
servants who wanted to know how much listeners and viewers
appreciated their work. Then came commercial...
