The IAB Online Advertising Expenditure Report Q2, 2010

This report covers New Zealand interactive adspend trends during Q2 2010. Data was gathered via a partnership between IABNZ and PwC.

The IAB Online Advertising Expenditure Report Q2


Welcome to IAB New Zealand's Insight report covering the calendar quarter, Q2, ending 30 June, 2010 (Q2, 2010).

IAB Insight is an online advertising expenditure report produced by PricewaterhouseCoopers (PwC) on behalf of the Interactive Advertising Bureau New Zealand (IABNZ).

Notes on this report:

  1. Contributors are media companies that provided information and data to PwC (refer to Appendix 4 – Contributors on page 24).

  2. All growth percentages listed in this report are “normalised” to exclude the effect of new contributors to percentage measures of industry growth, and also to...

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