The IAB Online Advertising Expenditure Report Q1, 2009

This report covers the New Zealand online ad sector for Q1 2009. The total market was 7.99% bigger than in Q1 2008, and was 2.14 up on the previous quarter.

The IAB Online Advertising Expenditure Report Q1

INTRODUCTION

Welcome to IAB New Zealand's Insight report covering the calendar quarter Q1 ending March 31, 2009.

IAB Insight is an online advertising expenditure report produced by PricewaterhouseCoopers (PwC) on behalf of the Interactive Advertising Bureau New Zealand (IABNZ).

Notes on this report:

  1. All growth percentages listed in this report are “normalised” to exclude the effect of new Contributors to percentage measures of industry growth and also to remove the effect of any previous Contributors which have not provided figures for the current quarter. For this reason, calculating percentages based...

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