The Honey Baked Ham Company: Attracting modern hosts to a classic holiday brand

The Honey Baked Ham Company, a food company, increased awareness among US audiences by creating a TV spot that showed the effortless perfection of a Honey Baked Ham.

Effie Awards Category Context

Honey Baked Ham is a must-stop shop for many at the holidays. But getting younger consumers in the door was challenging – the more traditional image of HoneyBaked didn't fully connect with the modern host mindset, and tra

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