The holistic approach: emphasising the importance of the whole and the interdependence of its parts

Qualitative research that follows a holistic model, emphasizing the importance of the whole while simultaneously acknowledging the vital interdependence of its parts, reaps the best results.

The holistic approach: emphasising the importance of the whole and the interdependence of its parts

Christine BlachePortiCo Research Europe, France

Karen HofmanPortiCo Research, Canada

As corporate visionaries work to get to know their consumer in a fast...