The hidden dangers of the TV-sponsorship link

The author argues that the rapid escalation in sponsorship costs is mainly due to the strong but misguided link between TV rights and sponsorship rights.

the hidden dangers of the TVSponsorship link

Xavier QuattrocchiOubradousSponsorClick

As most advertisers have noted, the cost of sponsorship rights for large events or organisations be they sports, arts or other popular properties has inflated considerably...