The Hi-Tech Crystal Ball

This article describes a group of marketing research techniques known as Trade-Off Analysis which, it claims, enables the marketer to predict which potential features of a new product will lead to the largest growth in sales.

The Hi-Tech Crystal Ball

How to predict (and shape) the future of your new product

Dick McCullough, Macro Consulting.

How would you like to have a crystal ball that would tell you which three of the 30 or 40 product features you could build into your new...