The Hershey Company: There's No Wrong Way To Eat A Reese's campaign

New York advertising agency Ogilvy & Mather created the long running “there’s no wrong way to eat a Reese’s campaign” in 1988 for Hershey’s Peanut Butter Cups.

The Hershey Company: There's No Wrong Way To Eat A Reese's campaign

Rayna Bailey

OVERVIEW

The Hershey Company acquired the H.B. Reese Candy Company in 1963, and with the acquisition came a popular peanut-butter-filled, chocolate-coated candy,...