The Hershey Company: The Crisp You Can't Resist! campaign

Confectionary company Hershey, launched ReeseSticks - an extension of its popular Reese’s Peanut Butter Cups - in 1998.

The Hershey Company: The Crisp You Can't Resist! campaign

Susan Risland

OVERVIEW

Hershey supported the launch of ReeseSticks wafer bars with a campaign that emphasized the product's connection to its predecessor, the popular Reese's...

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