The Hershey Company: Oh Henry! 4:25

Oh Henry!, a chocolate bar brand, leveraged the legalisation of cannabis in Canada to encourage consumption among millennials.


There was a time when Canadians would've almost unanimously named Oh Henry! their go-to hunger solution. Twenty years ago, the "Oh Hungry? Oh Henry!" campaign cemented the brand's hunger credentials with its audience.

But that was the 90s, and t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands