The herd perspective

Mark Earls, Ogilvy executive planning director, argues that human behaviour is better understood by thinking of consumers as herd animals (rather than individual decision makers).

The Herd Perspective  

Mark Earls Ogilivy

There is very little to be saidtoday about advertising research that is truly new, particularly towell-read Admap readers. The best thatmost of us can hope to offer on the subjectis to point out (again!)...