The Heart of Creativity

DDB Founder Bill Bernbach identifies the core qualities of every good creative agency in this 1971 speech to the 4A’s (the American Association of Advertising Agencies) Annual Meeting.

The Heart of Creativity

Bill BernbachFounder, DDB

After that wonderful and long and late evening last night I expected to be alone this morning. And I'm very, very flattered that you've all come out.

Speaking of being alone, I wonder if any of you heard Jack Carter on The David Frost Show about a week ago? He told the story of this man, travelling through Italy, who came upon a monastery, and he thought he'd go in and take a look at it.

He knocked and a little monk came to the door. He said, “Can I come in?”...

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