The Guinness for when you’re not drinking Guinness: How we rebranded tap water to tackle responsible drinking.

Guinness, a beer brewery, launched a campaign in the UK and Ireland during the Six Nations rugby championship to tackle responsible drinking by bringing about real behaviour change and squashing the stigma of drinking water.

Campaign details

Brand: Guinness Agency: AMVBBDO


Guinness Clear is what can happen when you treat responsible drinking responsibly.

It's the story of how a brand known for its celebration of 'More' encouraged people to consume less.

We wanted to make sure that when Guinness did responsible drinking, we produced something that enhanced the heritage of great Guinness ideas, whilst also making a genuine difference by upholding Diageo's commitment to bringing about real behavioural