The Guardian: Joy of print

The Guardian, a British newspaper, launched a campaign in the United Kingdom to increase its number of print subscriptions to sustain its finances.

Campaign details

Brand: The GuardianBrand owner: The GuardianEntrant company: The Guardian, LondonIdea creation: Oliver, LondonMarket: United KingdomSector: NewspapersMedia channels:Direct marketing, Email markering, Magazines - consumer, Mobile & apps,...