The Guardian: Hope is power

The Guardian, a British newspaper, launched its campaign Hope is Power with the target of reaching two million paying supporters by 2022.

Campaign details

Brand: The Guardian Advertiser: Guardian Media Group Agency: PHD Media, Uncommon Country: UK

Campaign Overview

Hope is power

The Guardian reaches millions of readers daily. Yet only 2% of them support the publication financially. The business set itself an ambitious target: reach two million paying supporters by 2022.

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