The Guardian: 200 Years, a Work in Progress

The Guardian, a newspaper, launched a campaign in the UK to celebrate its 200th birthday and gain additional support.

Campaign details

Agency: OLIVER AgencyClient: the GuardianCampaign Name: the Guardian 200 Years, a Work in Progress

In 2021 The Guardian turned 200.

The publication wanted to celebrate the milestone with existing readers while also gaining new subscribers and...