The Guardian: 200 Years, a Work in Progress

The Guardian, a newspaper, launched a campaign in the UK to celebrate its 200th birthday and gain additional support.

Campaign details

Agency: OLIVER AgencyClient: the GuardianCampaign Name: the Guardian 200 Years, a Work in Progress

In 2021 The Guardian turned 200.

The publication wanted to celebrate the milestone with existing readers while also gaining new subscribers and supporters.

Strategy

Most brands might choose to celebrate past achievements but The Guardian chose to focus on what comes next.

For 200 years, its mission has been to make the world a better, fairer place for everyone - by holding power to account, representing the untold stories and advocating for social progress by...

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