The growing use of integration
Graham SpickettJonesUniversity of HullPhilip KitchenUniversity of Hull andJoanne BrignellSmith & Nephew HealthcareThis article explores the development of Integrated Marketing Communications (IMC). It concentrates...
The growing use of integration
In this article the authors discuss the development of Integrated Marketing Communications and explore how it is being used by agencies that are members of the Institute of Practitioners in Advertising and the Public Relations Consultants Association.
