The Growing Information Challenge

Argus that to gain full benefit from the one-to-one marketing opportunity on the Internet, consumers must be persuaded to give more information about themselves (so that they can be approached in a personalised way).

The Growing Information Challenge

Improving the consumer information relationship on the World Wide Web

David Shull, PrivaSeek, Inc.

The Web is growing at a tremendous pace. Thousands of new consumers are coming online every day. Increasingly these consumers...