The Growing Information Challenge

David Shull

Argus that to gain full benefit from the one-to-one marketing opportunity on the Internet, consumers must be persuaded to give more information about themselves (so that they can be approached in a personalised way).

The Growing Information Challenge

Improving the consumer information relationship on the World Wide Web

David Shull, PrivaSeek, Inc.

The Web is growing at a tremendous pace. Thousands of new consumers are coming online every day. Increasingly these consumers are using the Web to research their product choices and to make purchases. As a commerce medium, the Web is unique because of its personalization potential. It has the promise of true one-to-one marketing, but has yet to deliver. The potential is clear and the technology is available. However, in order to realize the full one-to-one potential of the Internet,...

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