The green shoots of technology – Nokia investigates global consumers attitudes to mobile phone recycling

Each year, well over a billion mobile phones are produced worldwide, along with millions of tons of packaging, paper and cardboard and peripherals such as headsets, chargers and cables.

The green shoots of technology – Nokia investigates global consumer attitudes to mobile phone recycling

Joe Brown Illuminas, United Kingdom

Dave Riley Nokia, United Kingdom


Recycling may have become the buzz word for liberal-thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that fall upon them on a day-to-day basis?

What of the humble mobile phone? Surely this can't be a drain on the earth's resources? Or can it?

Each year well over...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands