The green momentum: Is inflation a speed bump for FMCG?

“Eco Actives”, or the world’s most environmentally conscious households, are declining in number for the first time in years, with a Kantar report indicating factors such as inflation and people’s receptivity to companies’ eco strategy driving the trend.

“Eco Actives”, or the world’s most environmentally conscious households, had been on a steady rise over the years but are now declining in number for the first time. This according to “Who cares? Who does?”, the globally harmonised survey by Kantar...

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